October 28, 2002. Adventure writer Clive Cussler has become the literary equivalent of a theme park. He has 120 million copies of his books in print and an estimated $10 million (per picture) deal with Philip Anschutz's Crusader Entertainment to bring two books from his shipwreck-hunter Dirk Pitt series to the big screen. He's also head of the National Underwater & Marine Agency, a nonprofit foundation that searches for sunken vessels. The profit comes from an affiliated line of paperback thrillers about undersea discovery, called NUMA Files. Need a souvenir? You can pick up a $1,049 Clive Cussler diving watch made by the Swiss Doxa S.A.

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